MEMS and Nanotechnology Clearinghouse

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Insider's Guide to Business Strategy for the MEMS Industry

During SEMICON West Week - Walking distance to Moscone Center!

Market research firms expect the total market for MEMS devices to exceed US $8 billion by 2012. Even in tough economic times, demand for MEMS devices is rapidly creating new business opportunities for both entrepreneurs and established companies alike. As a diverse industry across numerous markets, MEMS poses unique problems for developing and executing profitable business models.

In this course, MEMS Industry Group will provide an intimate view to the business elements that are critical to MEMS product success and profitability. Attendees will walk away with in-depth knowledge on how MEMS companies can stay competitive in these tough economic times.

• MEMS-specific business product development


• Research and development decision tree


• MEMS-specific business and operations implementation


• Financial considerations


• Funding considerations


• Interviews with seasoned veteran companies


• Interviews with large companies reinventing themselves during the downturn


• Lessons learned from failed MEMS enterprises

• Business development professionals


• Marketing managers


• Product managers


• Entrepreneurs


• Intrapreneurs


• Venture capitalists


• Students in engineering/related disciplines

For more information: http://www.memseducationseries.com